In a world where brands and organizations
are constantly fighting for attention
many focus on the countless communication channels
with little thought for the brand message…


…the most important factor!


While most brand strategists deliver what they’re good at
their work often ends before creative implementation.
While most creative agencies produce outstanding work,
it’s all-too-often a case of style over substance.


We go beyond strategic delivery
to bring your brand’s positioning to life.
Creating a brand manifesto that inspires,
guiding you and everyone you work with.


We don’t believe in big reports or abstract brand models.
We dig deep to find the essence of your organization
and to understand what drives your audience
in order to shape your brand story.


A brand name, a logo, the colours of your site…
It all starts with who you are
and what you mean to others.
Only through consistent storytelling
people will start talking about you.


We are Hugo Strategy.

Hugo Strategy: merkstrategie merkonderzoek merkpositionering - logo